Seafolly Swimwear, Bikinis and Swimsuits
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Seafolly is a privately owned and operated Australian swimwear and beach apparel company.

Seafolly was Founded by husband and wife team Peter and Yvonne Halas in 1975, Seafolly has been capturing the essence of Australian beach culture for over 30 years. Today their son Anthony runs the company. On completing a University Degree in Economics and after years of solid business experience in the general market place as well as within the Seafolly business, Anthony was promoted to CEO. He has since demonstrated his ability to take Seafolly to higher levels of success.

Over the years, Seafolly has been quick to recognise the market's push towards a fashion driven, well fitted range, and has expanded the range to include everything from bikinis, one-piece bathing suits and separates to towels, matching hats, bags, thongs and sunglasses.

Blue have been stockists of Seafolly swimwear for 3 years and each year keep ordering more and more to meet demands. Not sure how seafolly sizes fit then please see our guide below.

How to Measure for Seafolly Swimwear:

Use a tape measure to measure yourself, holding the tape securely around the 3 key points listed below.

To achieve an accurate measurement for seafolly Swimwear we recommend you take these measurements whilst wearing minimal clothing.

See The Seafolly Fit guide for hints and tips on obtaining the right fit for you:



 Measure over the fullest area of your bust and straight around your back.


 Measure directly under your bust and straight around your back.


 Measure at the fullest part of your hip ensuring the tape is straight.


Seafolly Fit Guide:

Size                  8                    10                   12                       14                          16   

Bust                 84.5                87                   92                       97                          102

Waist               64.8                67                   72                       77                           82

Hip                  94.8                97                    102                     107                         112

Under Bust     71.5                 74                    79                       84                            89

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If you want perfect beach swimwear, than look no further than Blue boutique. We are open 6 days a week Monday – Friday 9am till 6pm or you can shop on line at to get your beach swimwear. We get two major deliveries a year so Blue is always fully stocked with beach swimwear all year round, which makes us ideal for that last minute purchase so whenever you book your holiday you will always be able to get perfect beach swimwear for all the family. Men’s and children’s beach swimwear is also in stock all year round so no need to panic. We also stock Wahine and Nicole olivier beach swimwear.


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